/* Página Mr. Lee-Williams */

.brand-hero {
  position: relative;
  height: 100svh;
  min-height: 520px;
  overflow: hidden;
}
.brand-hero__lead {
  position: absolute;
  left: var(--pad);
  bottom: calc(var(--word-h, 9vw) + var(--pad));
  font-size: clamp(20px, 2.2vw, 36px);
  line-height: 1.15;
  max-width: 15em;
}
.tm { font-size: .5em; line-height: 0; vertical-align: super; margin-left: .12em; }
.brand-hero__photo { display: none; margin: 0; }
@media (min-width: 900px) {
  .brand-hero__photo {
    display: block; position: absolute; right: var(--pad);
    bottom: calc(var(--word-h, 9vw) + var(--pad));
    height: calc(100svh - var(--header-h) - var(--word-h, 9vw) - 2 * var(--pad));
    aspect-ratio: 550 / 780; background: #000; overflow: hidden;
  }
  .brand-hero__photo img { width: 100%; height: 100%; object-fit: cover; display: block; }
  .js .brand-hero__photo { animation: brand-fade 1.4s ease .5s both; }
}
.brand-hero__word {
  position: absolute;
  left: var(--pad); right: var(--pad); bottom: 0;
  height: var(--word-h, 9vw);
  font-size: var(--word-size, 10.5vw);
  line-height: .9;
  white-space: nowrap;
  display: flex; align-items: flex-end;
  overflow: hidden;
}
.brand-hero__word > span { display: block; }
.js .brand-hero__word > span { animation: brand-rise 1.4s cubic-bezier(.22, 1, .36, 1) .15s both; }
.js .brand-hero__lead { animation: brand-fade 1.2s ease .9s both; }
@keyframes brand-rise { from { transform: translateY(105%); } to { transform: none; } }
@keyframes brand-fade { from { opacity: 0; transform: translateY(12px); } to { opacity: 1; transform: none; } }
@media (prefers-reduced-motion: reduce) {
  .js .brand-hero__word > span, .js .brand-hero__lead { animation: none; }
}

.brand-statement { font-size: clamp(26px, 3.9vw, 70px); max-width: 20em; }

.about-rows { padding: 14vh var(--pad) 6vh; }
.about-row {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: var(--pad);
  padding: 30px 0 70px;
  border-top: 1px solid var(--line);
  transition: opacity .4s;
}
.about-row__label { grid-column: 1 / span 5; }
.about-row__label h2 { font-size: clamp(30px, 4vw, 68px); line-height: 1; margin-top: 10px; }
.about-row__kicker { color: var(--muted); font-size: 15px; }
.about-row__text { grid-column: 7 / span 6; font-size: clamp(19px, 1.9vw, 30px); line-height: 1.28; }
@media (hover: hover) {
  .about-rows:hover .about-row { opacity: .3; }
  .about-rows .about-row:hover { opacity: 1; }
}

.person {
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: calc(var(--pad) * 2);
  align-items: end;
  padding: 10vh var(--pad) 16vh;
}
.person__photo { margin: 0; aspect-ratio: 2 / 3; max-height: 82svh; overflow: hidden; border-radius: clamp(14px, 1.6vw, 28px); background: var(--bg-2); }
.person__photo img { width: 100%; height: 100%; object-fit: cover; }
.person__text h2 { font-size: clamp(36px, 6vw, 110px); line-height: 1; margin: 10px 0 24px; }
.person__text p:not(.about-row__kicker) { font-size: clamp(19px, 1.9vw, 30px); line-height: 1.28; max-width: 22em; margin-bottom: 28px; }

@media (max-width: 899px) {
  .brand-hero { display: flex; flex-direction: column; justify-content: flex-end; padding: 0 var(--pad) calc(var(--word-h, 9vw) + var(--pad)); }
  .brand-hero__lead { position: static; font-size: clamp(20px, 6vw, 30px); margin-bottom: 16px; }
  .brand-hero__photo { display: block; flex: 0 1 auto; width: 100%; aspect-ratio: 550 / 780; max-height: 50svh; border-radius: 18px; overflow: hidden; background: #000; }
  .brand-hero__photo img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 0; display: block; }
  .js .brand-hero__photo { animation: brand-fade 1.4s ease .5s both; }
  .about-row { grid-template-columns: 1fr; gap: 18px; padding-bottom: 46px; }
  .about-row__label, .about-row__text { grid-column: 1; }
  .person { grid-template-columns: 1fr; align-items: start; }
  .person__photo { max-height: 70svh; }
}

/* Texto de la marca: las letras se iluminan al bajar */
.story {
  padding: 22vh var(--pad) 18vh;
  border-top: 1px solid var(--line);
}
.story__main {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  column-gap: var(--pad);
}
.nw { white-space: nowrap; }
.story__title {
  grid-column: 1 / span 5;
  align-self: start;
  position: sticky; top: calc(var(--header-h) + 4vh);
  font-size: clamp(32px, 4.4vw, 78px);
  line-height: 1.02;
}
.story__body { grid-column: 7 / span 6; display: flex; flex-direction: column; gap: 1.5em; }
.story__p { font-size: clamp(20px, 1.95vw, 32px); line-height: 1.3; color: rgb(29, 29, 29); }
.story__p:first-child { font-size: clamp(24px, 2.6vw, 44px); line-height: 1.15; }
.story .w { display: inline-block; white-space: nowrap; }
.story .ch { color: rgb(29, 29, 29); }
.story__sign {
  margin-top: 22vh;
  white-space: nowrap;
  font-size: clamp(22px, 8.2vw, 170px);
  line-height: .95;
  color: rgb(29, 29, 29);
}
html:not(.js) .story__p, html:not(.js) .story__sign { color: #fff; }

@media (max-width: 899px) {
  .story { padding-top: 14vh; }
  .story__main { display: block; }
  .story__title { position: static; margin-bottom: 8vh; }
  .story__body { gap: 1.2em; }
  .story__sign { margin-top: 14vh; }
}